Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Newsletter Communications Press Release Social Media 62

Higher Logic

MAY 8, 2019

billion by 2019). Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Association Email Strategy Takeaway.

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Tips Email Marketing Newsletter Communications 166

Association Success

SEPTEMBER 14, 2020

Launched in August 1997, Netflix first became popular as a mail-order DVD service with an ingenious membership strategy. MORE: 5 signs your association’s strategy needs a refresh. In 2019 Netflix made waves by introducing interactive programming with an episode of the popular sci-fi show Black Mirror. Take Netflix , for example.

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Innovation Newsletter Technology Content 107

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. Community Management. Photos and Video.

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Event Planning Video Project Content 218

Associations Now

DECEMBER 9, 2019

— MeetingsNet (@meetingsnet) December 4, 2019. Newsletters, appeals, thank-yous are some of the most successful email formats to add to your strategy, according to the Wild Apricot blog’s guide to nonprofit emailing. A new report compares the environmental footprint of 19 common catering options. link] #eventprofs.

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Newsletter Innovation Survey Industry 94

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. More info/register.

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LMS Pennsylvania Innovation Education 276

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention. Bridging the Gap from Strategy to Execution. Virtual board meetings. More info/register (donation requested). Host: Association Success.

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Montana Revenue Case Study Conference 259

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities.

Michigan 78

Michigan LMS Newsletter Social Media 78

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

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Social Media Tools Member Engagement Revenue 254

Associations Now

JANUARY 23, 2019

“To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. — APTA (@APTAtweets) January 23, 2019. Other Links of Note.

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Press Release Newsletter Certificate Review 99

Associations Now

MARCH 25, 2019

Much of that has to do with internal silos and a lack of understanding around the purpose of an online community and/or the ability to define it well within the overall strategy of the association,” says Marjorie Anderson on Community by Association. — DeStress Monday (@DeStressMonday) March 18, 2019. Ah, yes, Monday.

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Newsletter Social Media Tools Software 63

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. If there’s one thing true in life, it’s that time flies. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

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Tips Handbook Recruiting Recruitment 91

Associations Now

JULY 2, 2019

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”. Social media advertising.

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Recruiting Recruitment Minnesota Georgia 70

Associations Now

MARCH 13, 2019

So, new insights show that your strategy isn’t working. — Association Success (@assn_success) March 13, 2019. Garth Jordan writes on Association Success that it’s structured around strategy, content, acquisition, and retention. Want to increase newsletter subscribers? Other Links of Note.

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Newsletter Content Industry Member Experience 49

Associations Now

SEPTEMBER 27, 2019

Michael Jung on the VolunteerMatch blog shares four strategies you can use to help them understand their impact. — Scot Lienke (@ScotLienke) September 27, 2019. It could be an article, webinar, member newsletter, and so on, say The Membership Guys on their latest podcast (another form of content, for those keeping track).

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Newsletter Content Survey Project 54

Associations Now

NOVEMBER 12, 2019

Auger-Dominguez recommends these three strategies to help get the conversation started: Ask questions. “Genuine inquiry can promote trusting relationships and a safe, respectful, and supportive work environment even in times of complex change,” she says. . — Community by Association (@CommunitybyAssn) November 11, 2019.

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Newsletter Social Media Review Education 50

Associations Now

SEPTEMBER 25, 2019

Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration]. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

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Revenue Team Communications Content 77

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

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Revenue Certificate Blended Learning Discount 53

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

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Marketing Strategy Tips Email Marketing 98

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. 10 Membership Newsletter Best Practices. 10 Membership Newsletter Best Practices.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. 10 Membership Newsletter Best Practices. 10 Membership Newsletter Best Practices.

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Newsletter Tips eBook Content 52

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Presenter: Jake Fisher, co-founder of Bridges Strategies. Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). More info/register.

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DC Washington Content Education 50

Reid All About it

FEBRUARY 4, 2022

Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). Take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetize your conference content. More info/register (must join before registering). Host: Fridays@4.

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Content Education Recruiting Recruitment 39

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Highlight it in your emails and newsletters. It’s more than a photo. All the above!

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Video Marketing Strategy New Jersey 52

Association Adviser

NOVEMBER 29, 2018

By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article. Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately.

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Newsletter Social Media Communications New York 70

Higher Logic

FEBRUARY 7, 2019

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). With all sorts of shiny new tools and tactics dangling in front of you, how do we stay with it AND gain buy-in for new tools/strategies?”. Bonus: Relatable GIFs ??. Put them to work together!

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Marketing Video Resources Content 149

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Ann Handley ). Jodi Harris, Content Marketing Institute ).

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Las Vegas Case Study Conference LMS 370

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! NBA suspends season indefinitely over coronavirus pandemic (source: Los Angeles Times) March 11, 2020 – The NBA is suspending the 2019-20 season. Spoiler alert: everywhere.”.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! NBA suspends season indefinitely over coronavirus pandemic (source: Los Angeles Times) March 11, 2020 – The NBA is suspending the 2019-20 season. Spoiler alert: everywhere.”.

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United States New York Conference Seattle 52